BBC 1Xtra Advert


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For the BBC 1Xtra advert, we designed and built four sets for the BBC 1Xtra show in 2007. All four sets had to be live and controllable for a series of single takes. The first set was a wall of fluorescent tubes which had to flicker to life as the camera panned across them. The second was an L shaped wall of CCFL’s that had three generative animations applied to them with variable speeds. The third set consisted of an RGB LED curtain and a tiled desk which played a series of color planes across it. The fourth and final set was also CCFL based. In this case, they were filtered with a red gel and had a series of different pulsing animations applied to them. The whole project was designed, built and completed within 10 days (including weekends.)

This project was produced while I was at Jason Bruges Studio in collaboration with Tom Sloan and Seb Oddi. Special thanks to Zena Bruges, Miriam Sleeman, Jonathan Hodges, Bibi Nelson & Tim Greatrex.

BBC 1Xtra Advert 60 seconds from Daniel Hirschmann on Vimeo.

BBC 1Xtra Advert 30 seconds from Daniel Hirschmann on Vimeo.