The Ciroc Moment was a playful concept intended to create a serendipitous network out of the social act of drinking. People were invited to buy a drink at the bar as per usual – and if they chose the Ciroc cocktail, they would be given a particular glass. As soon as the bartender handed the cocktail over, all the people in the bar with the same drink would be surprised by an animated light sequence coming from the base of their glasses.
The Ciroc Moment was produced while I was at Jason Bruges Studio in collaboration with Tom Sloan and Wanju Kim. It was presented at a press event at Amika in March, 2008